OYE Optical is a woman owned optical store with over 40 years of history in Surrey. Their brand identity is strongly centered around catering to and enhancing their clients sense of style- all while being professional service providers. My goals for this design study were to refresh the brand and create a new logo, style guide, ad campaign and collaterals, that are more aligned with OYE Optical's current brand and identity. After conducting research, my main target audience are college aged individuals (mainly women) who have a strong sense of style. My secondary audience are parents of children. Two ad campaigns were launched, targeting both audiences.